Case Study - The Smile Calling App

The Smile Calling App is a groundbreaking mobile application designed to revolutionize long-distance communication to Nigeria from the diaspora. It offers an affordable and efficient solution for users to connect with their loved ones and business contacts in Nigeria, bridging geographical gaps and fostering meaningful connections.



This case study delves into the origin, development, adoption, and impact of the Smile Calling App, shedding light on its journey from concept to reality and its positive influence on bridging communication gaps.

What we did

  • Conceptualized and developed the Smile Calling App.
  • Conducted extensive user research to understand the communication needs of the Nigerian diaspora.

  • Designed a user-friendly interface for both Android and iOS platforms.

I've tried various calling apps, but Smile Calling stands out. It's affordable, and I can talk for hours with my friends back home. Plus, the app's updates keep making it better!

Emeka A
Downloads worldwide.
1 Million
Average user rating
50 Countries

More case studies

NIN Verification made easy

The Ficoven NIN Verification Portal is a revolutionary solution aimed at simplifying and improving the process of verifying National Identification Numbers (NINs) in Nigeria and globally. This platform not only streamlines identity verification but also offers the convenience of verifying NINs from the comfort of your own home.

Read more

The NIN enrolment project

The NIN Enrolment Project represents a significant undertaking by the Nigerian government to create a robust and secure national identification system.

Read more

Feel free to get in touch with us

Our offices

  • Lagos
    No 1 Nwadiolu Street
    Aboru, Iyana Ipaja, Lagos, Nigeria.
  • London
    71/73 Unit 18 Nathan Way
    SE28 0BQ United Kingdom